Content Strategist (QC08673)

About Aereo

Aereo is a deep-tech company that enables enterprises to leverage drone-powered data and geospatial intelligence for better decision-making. We offer an end-to-end solution that spans aerial data capture, processing, and advanced analytics, transforming raw data into accurate maps, 3D models, and actionable insights. Our platform acts as a centralized system for visualizing, analyzing, and managing large-scale operational data, helping organizations replace fragmented, manual workflows with structured, data-driven processes. Working with enterprises across industries such as mining, infrastructure, and urban planning, Aereo bridges the gap between on-ground operations and digital intelligence, enabling greater visibility, efficiency, and control at scale.

Role Overview

We’re looking for a Content Strategist who can deeply understand complex business problems and translate them into high-impact content for enterprise audiences.

This is not a generic content role. You will be expected to:

Understand how enterprise buyers think

Break down complex products and workflows

Build content that directly influences revenue and sales conversations

You will work closely with Sales, Product, and Leadership to shape Aereo’s narrative in the market.

What You’ll Do

1. Own Enterprise Content Strategy

Build and execute a content strategy aligned with enterprise GTM and revenue goals

Identify key problem statements across industries (mining, infrastructure, etc.)

Develop messaging frameworks tailored to decision-makers (CXOs, business heads, operators)

2. Translate Complexity into Clarity

Understand Aereo’s product, workflows, and customer use cases in depth

Convert complex technical and operational concepts into clear, compelling narratives

Create content that answers: “Why does this matter to the business?”

3. Build High-Impact Content Assets

Create content that directly supports enterprise sales cycles:

Case studies and ROI-driven narratives

Industry POVs and whitepapers

Sales decks, pitch narratives, and objection-handling content

Website and landing page messaging

Ensure every piece of content ties back to business outcomes

4. Partner Closely with Sales & Product

Work alongside Sales teams to understand real customer conversations and objections

Enable SDR and Sales teams with content that improves conversion and deal velocity

Collaborate with Product and Solution Engineering teams to extract insights

5. Drive Demand & Influence Pipeline

Build content that supports outbound and inbound efforts

Contribute to campaigns targeting enterprise accounts

Track how content influences engagement, pipeline, and revenue

What We’re Looking For

Must-Have

4+ years of experience in content strategy/content marketing for enterprise businesses

Proven ability to create content that supports complex, high-value sales cycles

Strong understanding of how enterprise buyers think and make decisions

Ability to grasp and simplify complex products, workflows, or industries

Experience working closely with Sales, Product, or GTM teams

What Sets You Apart

You don’t just “write content”, you build narratives that drive business outcomes

You can go from raw input → structured thinking → sharp messaging

You ask the right questions to truly understand the problem before writing

You’re comfortable working in ambiguity and shaping clarity

Good to Have

Experience in deep-tech, SaaS, GIS, industrial, or infrastructure domains

Exposure to long sales cycles and enterprise deal environments

Understanding of content performance and pipeline attribution

What Success Looks Like

Content becomes a core lever in enterprise deal-making

Sales teams actively use your content in conversations

Improved conversion across outbound and inbound funnels

Clear, differentiated positioning of Aereo in a complex market

Why Join Aereo

Work at the intersection of deep-tech and real-world industries

High ownership and direct impact on revenue

Collaborate with sharp teams across Product, Sales, and Engineering

Opportunity to define how a category is communicated